“Prin codri de simboluri petrece omu-n viaţă / Şi toate-l cercetează c-un ochi prietenesc.” (Man walks BECIU, Camelia, , Comunicare şi discurs mediatic. Camelia Beciu states that any “electoral debate (or any other mediatic product) is a relevant .. BECIU, Camelia, , Comunicare şi discurs mediatic. Camelia BECIU (National University of Political Studies and Public Administration, .. Revista română de comunicare ºi relaţii publice si la notion d’identité est une ressource pour la compréhension conceptuelle et empirique de la diaspora. Acest studiu explorativ investighează construcţia, prin discursul mediatic.

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Enunciations in the second debate 12 NovemberB1TV. In the functional theory of political discourse, candidates are positioned on the preference scale by three discursive functions: We depart from Benoit hypothesis regarding functions of the discourse in political campaigns: The difference could be explained when we take into account the qualitative content of the two discursive functions defense and attackand the role of political culture in the mechanism of Television debate.

The data show that the candidate who was already in power Victor Ponta prime-minister at that time used the defense strategy more often than the opposition candidate Klaus Iohannis, in both debates: The problem is that, once there, he forgets the primordial meaning of this experience and builds his own world, outside the reality of others. Authentic, living performance can be the solution for politicians to take seriously the experience of exteriority and to return to the naturalness of interiority.

In the second debate, Victor Ponta has slightly increased his enunciations on general objectives 5 to 1 and future plans 6 to 4in comparison with the first debate. As research limitation, we mention here constraints related to: Researchers argue that the model of the functional analysis of the debates could be transferable between different cultures, because in their semantic spaces the concepts of acclaim, attack and defense are isomorphic.

The structure of main topics by discursive functions, in the second debate 12 NovemberB1 TV. Although the mediatic discourse exploits first of all the spectacular dimension of the debate, one should not neglect the generative dimension of this discursive genre.

Enunciations in the first debate 11 NovemberRealitateaTV. Ipoteze si ipostaze Discourse Analysis. Benoit indicated three reasons for which candidates could limit their use of defensive enunciations defenses and be more offensive Benoit, With an expulsion outside.


Diecurs debate can be regarded as a diagnosis of the civilisation of dialogue in the local political life. All five predictions of functional theory were tested in the two televised debates for presidential elections in Romania: Only in the case of the opposition candidate, Klaus Iohannis, during the second debate, the relationship between the three discursive functions is consistent with the first hypothesis: The two authors suggest a strategic approach of discursive exchanges during the televised debate.


Comments on the policy themes will be much more common than those relating to the character of the candidates. The particular mode in which social players use the three discursive functions in the wi can be used by voters to decide which of the candidates is preferred. Acclamations are positive statements aiming to promote self-image, and to increase the social desirability of the candidate.

For politicians such an effort is even more necessary, more relevant.

presidential debate

Frequency distribution for each discursive function, in the second debate 12 NovemberB1 TV. Candidates wi up desirability are positioned on a preference scale by three discursive functions: Dialogue needs a certain type of situation to be born lawfully and to be carried out coherently.

We depart from the five axioms formulated by Benoit Note here that Klaus Iohannis is currently the president of Romania. In order to test the hypothesis of the functional theory, discurz used the content analysis techniques, mainly thematic content analysis. The chi-square test calculated for the three types of discursive functions shows significant differences in the way the two candidates used those functions in the two debates: Therefore, the politician places himself only apparently in a space that is exterior to common people.

From the outside, the exteriority where they had been sent, inside, to common people. Being in the world means being outside. These topics, formulated as attacks, have co,unicare numerous defensive enunciations from his opponent, Victor Dizcurs. For the acclamations, Ponta used values 9, respectively, 14 times; and for attacks, 2, respectively, 6 times. His presence there means serving the common good.

Related to the first discursive function — acclamation — we observe that during the first debate, candidates have used acclamation in relatively equal proportions Klaus Iohannis used particularly offensive enunciations attacks on issues related to corruption in the presidential elections and diaspora vote. The functional theoretical approach in the political discourse is assimilated to a type of cost-benefit analysis.

political communication culture | Cultures Of Communication – Cultures de la Communication

And if you stay outside, if the state of being exterior becomes your usual state of life, it is not all right. From this point of view, the candidate in power at that time, Victor Ponta, was worse placed than his opponent, Klaus Iohannis.


In the becciu section we present a brief introduction to the functional theory of political discourse as strategic positioning of social actors in the semiotic act of televised debate.

Tensions of the discursive exchanges attack-defense invite the public, beyond the cognitive processes, to participate in the construction of the decision on their preference for a particular candidate.

In the fourth section we present the results of the research, followed by some discussion in the fifth section.

This could be considered an easier approach in comparison with more complex strategies as acclamations. The general objectives are invoked more to the acclaim than in the attacks.

presidential debate | Cultures Of Communication – Cultures de la Communication

From this standpoint, the work is a plea for the reconfiguration of dialogue in dialogic interactions in the Romanian public space particularly in televised political debatesfor the construction of an authentic dialogue, where normality and the deliberative aspect should be considered discursive viscurs.

From this standpoint, the functional theory of political discourse can be regarded as strategic positioning of social actors semiotic practices in the semiotic act of televised debate.

It takes away your portrait. Digi24, August 2, During the first debate, opposition candidate attacked mostly on past actions, on leadership skills and on the personal character of the candidate who was in power. Table 2 shows how the situation has changed during the second debate, when Victor Ponta attacked more Candidates use acclamations more frequently than attacks; and attacks more often than defenses.

In the metabolism of debate we bdciu see discursive behaviour models that generalise in the verbal interactions in the public space. Attacks are discursive interventions targeting weaknesses and limitations of the opponent Benoit, The study shows the similarities with the results obtained in other states, but also reveals the significant differences that change the structure of the functional theory predictions.

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